Browsing, management of accounts and the final step involves shopping. Flipkart download and upload project reports related to. Researcher can identify different factors on which the sustainability and growth of the business is dependent on. How flipkart works ecommerce business idea youtube. Under this model flipkart plans to operate as a marketplace and aims to earn its revenue from advertising and various other services such as. Business model analysis for online social shopping companies. Analyze the current state of ecommerce in india analyze flipkarts business model and strategy identify the key failures and successes of flipkart identify the key hurdles faced by flipkart record consumers perspective and attitude about flipkart and the overall online shopping. How flipkart works and how to start a flipkart like.
Flipkart to consolidate logistics, supply chain the. Tips and strategies for attracting and keeping online customers are also presented. In the last seven years of its dream run, flipkart has achieved much beyond what sachin bansal and binny bansal imagined in 2007. Find flipkart latest news, updates, news articles and more information on flipkart from business insider india.
Abhinav sharma 10106002 karanpreet singh 101060 ravdeep singh 10106021 sahil goyal 10106023 bharat sethi 10106043. In a scientific view, flipkart is known for an ecommerce marketplace, b2c shopping portal for indian customers ordering the goods to deliver in india. Along with the most competitive rate card in the industry you also get ontime and reliable payments. Due to international competitor such as, flipkart has to change its strategy according to the competition. Ws retail still accounts for more than 75% of flipkarts business, according to. It created surprise for few and depressed many customers. There are many internet commerce based companies in. The case traces the evolution of flipkart as a startup and explores the context of acquisition by walmart as well as the strategic fit between the two firms. A thirdparty seller listed a pair of womens sandals on flipkarts website at 799 indian rupees and offered it on promotion at 399. Flipkart when it started employed the consignment model of procurement as it was the most risk free way to operate but then they changed to inventory model to ensure superior delivery times. Flipkart which has carved a niche for itself in terms of market share. Flipkart finally seems to have a blueprint of its business model 5 min read. Scope of ecommerce, scope of ecommerce business in india 2020. Nclat wants to know india business models from walmart.
Business model of flipkart website how does flipkart work. Flipkart addressed this issue by launching their own supply chain management system to deliver orders in a timely fashion. Flipkart s technology has enabled them to deliver 5 million shipments per month. An attempt has been made to critically examine various corporate and business level strategies of two big etailers and those are flipkart and amazon. Flipkart is an online shopping destination for india founded in 2007 by sachin bansal and binny bansal. History of flipkart flipkart was founded in 2007 by sachin bansal and binny bansal, both alumni of the indian institute of technology delhi. As a popular online marketplace, flipkart also allows the various sellers from across the country to sell their products under different categories on the. Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. Research article survey paper case study available a study.
The business model of amazon reflects the management information systems. But with foreign direct investment fdi favoring the marketplace model in april20, flipkart changed its business model to marketplace model. Difference between amazon and flipkart difference between. The current case discusses innovation in business model of amazon and how it evolved from just an online bookstore into one of the largest ecommerce.
Flipkart was initially an online book selling website just like the way amazon started in usa. The case is set around the acquisition of majority shares of flipkart by walmart. Flipkart is one of the top 3 unicorns from india in the online selling space. Business model of flipkart how does flipkart make money. It is the robust logistics at flipkart that sets it apart from otherwannabe ecommerce sites. An insight into business model of flipkart indias e. You just need 1 product and 2 documents to start selling on flipkart. The new ceo of flipkart, kalyan krishnamurthy, is initiating several changes in the operations of the ecommerce player.
It will no longer have an inventory of its own, rather whereas the shipping and delivery of the products will be done by flipkart. Marketing management created 4 years ago updated 4 years ago by krunal dhabhi 0 comments, 1861 views the indian ecommerce market was worth 75,000 crore, in 20, according to a joint report by kpmg. Download a case study pdf file on walmart in india. According to comscore and amazon claims, flipkart lost its number one position to amazon. The marketplace model allows b2c retailers to rapidly introduce and test products and sellers, providing deeper knowledge of their customers expectations. Unique mis and technology play a crucial role in each one of. The procurement model is at the heart of flipkarts success, asmost delays or troubles occur in this part of business. A case study on supply chain management by flipkart by. The scope of ecommerce business in india is undoubtedly going to increase year after year. Sell online on flipkart grow your business with the.
Binny bansal, cofounder and ceo, flipkart said, at flipkart, we have come a long way in our eight year journey. Flipkart when it started employed the consignment model of. The company in the later half of last decade got funded and ventured into full fledged online retail selling almost everything. Nclat wants to know india business models from walmart international and flipkart.
The primary attribute of this growth is undoubtedly the rise of 3g4g mobile internet users and a. The company started with an inventory based model, but it was in 20 that it moved to a market place model, which is how even operates. They charge commission from seller who sell their product on flipkart10% of the product price. Today, were present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationery, perfumes, toys, apparels, shoes and still counting. Flipkart, which has redefined shopping in india, works on a b2c business to consumer model. The research framework is adapted from osterwalders business model framework. Flipkart is an ecommerce portal, b2c shopping portal, for indian customers or atthemoment. Purchasing and selling online small businesses that are considering purchasing or selling. Internet commerce has increasingly become popular over time, especially due to the simplicity of selling and buying. Widen your reach to a customer base of 1 billion and grow your business further with the support of account managers.
But selling product is not the only stream of income for flipkart. Why flipkart is more than just an ecommerce company. But while its ads business has expanded, flipkart hasnt nearly reached the scale it wanted. Today as it stands, sachin bansal is the chairman of the company and binny bansal is the ceo of flipkart. Founded in 2007, with the ambitious dream of becoming indias, started out selling books and quickly expanded its product portfolio to include laptops, computer peripherals, consumer durables, consumer electronics, fashion accessories, media and games. Dreaming your multivendor ecommerce website like flipkart, however, dont know the way to begin. When the stock keeping units sku of both flipkart and amazon compared for four popular. The ecommerce player recently announced the launch of flipkart marketplace, wherein it will provide a platform for buyers and sellers to deal. Following are data comparison between and collected during 21oct2014 to 18nov2014. Quick insights and business model of the flipkart in india. Flipkart finally seems to have a blueprint of its business. Case analysis of business model and evolution is by far the worlds largest ecommerce player in world and had been at the forefront of innovation, adding and refining technology and changing the way customers shopped. In this model, ecommerce player control end to end value chain i. Flipkart shifts to the amazons marketplace model inc42.
Explore more on flipkart at business insider india. This case aims at examining the business model of flipkart which has specially been designed keeping the youth in mind. Ws retail a pet project of flipkart now handles the inventory. The parent company is yet to file its latest financial results in singapore. Flipkart and amazon are two of the biggest online retail companies in india. Future of ecommerce in india, ecommerce models, ecommerce. Case study of an emerging giant in the online world flipkart. Today, we are in a very strong leadership position with over 60% market share of the mcommerce market, 50 million customers and clear leadership in smartphones and fashion.
Because of cut throughout competition flipkart faces losses many times. The announcement means a change in the way flipkart does business. Flipkart started off with a directtoconsumer model selling books and. It is the second most preferred websites by the people who look for shopping online in india. The eretailing form of market was fairly something unheard of to the indian consumer in 2007. Here is a comprehensive analysis of the ecommerce giant flipkarts business model for the aspiring entrepreneurs.
To bring in sharper focus on its core business model and make it. The online platform of the flipkart is a b2c buyer to consumer model which provides ample shopping opportunities to the indian consumers in an effective manner. Flipkart, started by a team of 2 is currently 20000 people strong and has 26 million registered users clocking over 8 million daily visits. Innovation brings with itself a new set of challenges. Flipkart believes that indian market resembles closely to that of china instead of the us and also due to the success of alibabas ipo they changed the strategy to advertisingdriven revenue model. Well, let me talk about the homegrown, indian, ecommerce site flipkart, also considered as the amazon of india. Flipkart business model free download as powerpoint presentation. A recent report by the internet and mobile association of india shows that a fastpaced growth of around 50% is to be expected in the coming five years. With a marketplace model, flipkart will no longer have an inventory of its own, rather buyers can deal with sellers directly and. Pdf flipkart has announced big billion day deal in the year 2014. Revenue model of flipkart is quite straight forward. Companies like tata, birla and reliance have all attempted to enter foodandgrocery retailing in india with mixed success. Comparison have been done considering ecommerce challenges, their business model, funding, revenue generation, growth, survival strategies, shoppers online shopping experience.
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